Money

Organic growth for digital marketers is in steep decline. Brands shake in their boots at the prospect of Google making further major changes to its algorithms, and marketers struggle to keep up with the impact of those changes. Recently, its new mobile-friendly ranking factor algorithm has led to hysteria dubbed ‘mobilegeddon’. Marketers like to feel they are in control. If you were to grant marketing teams three wishes, control over audience reach, and brand visibility would feature.

I’ve been intrigued by the Chromebook Pixel ever since the original version launched in early 2013. The looks and style of a MacBook coupled with the seductive minimalism of ChromeOS tantalized me, but I was put off by the high $1,300+ price for a machine with limited functionality compared to my trusty 2012 MacBook Pro with Retina display. The 2015 Chromebook Pixel is a more appealing proposition as it boasts a cheaper pricetag, along with a few other minor tweaks like two of the brand new USB-C ports.