Organic growth for digital marketers is in steep decline. Brands shake in their boots at the prospect of Google making further major changes to its algorithms, and marketers struggle to keep up with the impact of those changes. Recently, its new mobile-friendly ranking factor algorithm has led to hysteria dubbed ‘mobilegeddon’. Marketers like to feel they are in control. If you were to grant marketing teams three wishes, control over audience reach, and brand visibility would feature.